It is reported that in United States, the
world's biggest sports apparel market, New brand Under Armour which only 18
years history was just beyond the old brand Adidas to become second-biggest
sports brand, only to Nike's second-largest sports brand.
According to data provided by Sterne Agee
and SportScanInfo, in American market from January to August, Adidas AG Group's
sales fell 23 percent to 1.1 billion dollars, while the same period, Under
Armour Inc's sales rose 20 percent up to 1.2 billion dollars , ranking the
nation's second.
In the worldwide, Adidas is still the
second largest sports brand after Nike, but in the American market, although Adidas
acquired Reebok Reebok pay for 4 billion dollars in 2005 to, Nike was still
failed in Nike’s hometown.
Adidas lowered its 2015 annual sales of 17
billion euros expected in recent years report, the same day the stock fell more
than 8 percent. Adidas make a goog
performance only footabll business in the United States market, the management
wants Adidas may have better performance in football, baseball and basketball
business.
Alough scale of Under Armour can't be compared with
Adidas,but it make a good performance in running apparel which is the best item
in all products. Although the limited capacity of existing wholesale network to
the terminal, but without prejudice to the rapid expansion of the brand
footwear supplies, especially basketball shoes.
Under Armour was founded in 1996 in
Maryland, Baltimore, the annual sales of only 10,007 thousand dollars when
established.But in 2014 the S & P 500 stocks, as to the best performing
stock in the August 40, Under Armour (UA) rose ranked third, is the most
dazzling performance of the consumer goods industry stocks, rose as high as 57.85%.
History of Under Armour:
Under Armour (abbreviated UA) was founded
in 1996 in the United States, this brand's founder Kevin Plank has been
selected by Forbes ranked the United States 40 years of age TOP CEO 10's. He
was an athlete before, who was captain of
University of Maryland football team,he was not satisfied with the
performance of absorb sweat of cotton clothes during the training process.He
thought no one could meet his need in market,so he plan to find a good material
which could quickly absorb sweat. Then he decided to start their own research
and development within the clothes for sport, in his grandmother's basement, he
developed a micro-fiber T-shirt (micro fiber T-shirt), and made available to a
lot of people try to wear,then gradually establish a reputation, slow slow to
reach today's scale.
The president and chief CEO of Under Armout
Kevin Plank once said: Under Armour more than 10 consecutive quarters of net
profit rate of 20% to grow, the secret of its success is that we have been
committed to bringing new products to meet customer needs and innovative
technology. Since its first store opened in February 2013 in the company's
hometown of Baltimore, it has introduced its innovative products, such as early
Armour 39 digital motion control system, which can be implanted in women
jogging bras for tracking heartbeat , calorie consumption and exercise
intensity.Aafter the launch of the enthusiastic response of infrared heat
technology ColdGear Infrared, thermal conductivity material fabric and
Speedform running shoe technology; achieved rapid development in the United
States after the first store opened after the start Under Armour's
globalization strategy, and started online and offline, including the rapid
development of mobile terminals, including the rapid expansion under the under
Armour line retail electric providers website and the acquisition of the famous
mobile client application MapMyFitness to meet the consumer experience.
Nike has been firmly Monopoly super star's
endorsements in field of sports, Under Armour to be outdone, after failure of
fighting with the Nike basketball for star Kevin Durant Durant endorsement, in
time for the start of mass female market global marketing plan, they hammered
out with the world's top supermodel Gisele Bundchen's cooperation, and launched
a video digital advertising.
Victory Eagle Sports Garment Co. ,Ltd is a
clothing manufacturing and exporting company. Our clothing includes custom
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jerseys and shorts,sublimated Racing shirts,singlets, polo shirts, T-shirts,
jackets, outwear, sweatshirts,sports apparel and accessories for a lot of
sports clubs, teams, schools, media marketing company and so on.
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